I’m no model-turned-fashion expert. I was a stay-at-home mum who lost herself in the process of being a parent. I had gained a lot of weight (I was a size 20-22), lived in activewear and felt stuck refusing to buy anything new until I felt “good enough”.

When my husband came home one day and told me we would be going to a Christmas party, I totally freaked out. I had nothing to wear. So I called a friend, and they suggested I go to a particular plus-size store to find an outfit.

It must have been meant to be because something shifted as soon as I started trying different outfits. The clothes not only fit but looked great. I immediately felt better about myself and my reflection in the mirror.

The experience moved me so much, I decided to get a job at that exact shop. I was serving customers within two weeks!

I loved helping women express their unique personalities and find clothes that flattered their shapes. 

Hey, I'm Jessie!

This was the beginning of my styling journey. As my confidence grew, I could see the potential to start my own business and work with women directly. So I completed my stylist training and then launched my business.

Now I empower women to discover their personal style and feel comfortable in their bodies – all through the power of clothes. I love witnessing women go through their transformation and start living again.

I can't wait to bring out the best in you!

Jessie x

I wanted my customers to leave the store feeling like I did that first time – worthy of looking and feeling fabulous.